HELPING PEOPLE PROVE THEIR BEST YEARS OF STRENGTH & INDEPENDENCE
ARE STILL AHEAD OF THEM

Hey, I’m Shane.
I didn’t grow up as the athletic kid. I never played organized sports and gym class was something I dreaded more than enjoyed.
Fitness, didn’t come naturally to me. It was something I had to learn, slowly, over time.
What started as a way to feel more confident eventually became something much deeper.
Movement became a place of steadiness.
I’ve been coaching in Edmonton since 2011 and over the years my relationship with fitness has changed — not toward more intensity or performance, but toward capability, reliability and resilience.
That shift didn’t happen by accident.

Who I Work With
Most of the people I work with are in their 50s, 60s and 70s. Some are dealing with health warnings from their doctor. Some are watching their parents decline and quietly wondering what their own future looks like. Some are caregivers — spending every ounce of energy on someone else — and have completely forgotten to take care of themselves.
They don't need a transformation program. They need a place that takes them seriously. A coach who understands that showing up is already an act of courage, and that strength at this stage of life isn't about looking different — it's about staying capable, independent and present for the people who need them.
That's the work I do.
And it's the most meaningful work I know.
Where This Work Comes From
A big part of why I do what I do comes from watching my mom navigate life with quiet strength. She wasn't happy where she was and new something needed to change. So, she started working out.
She showed up even when life was heavy. She completely changed her life.
She taught me that real strength isn’t loud or performative.
It’s dependable.
When she passed away in 2010, it changed how I see everything — including training.
Training - fitness, isn't about being the strongest in the room. It's about being strong enough for your life. And she was. And it was her direct influence and encouragement that lead me to this path today.
My great aunt was another person who shaped how I understand this work. Watching someone you love navigate the physical and emotional weight of aging — needing care, losing independence — leaves a mark.
It made me understand that strength isn't just physical. It's the difference between relying on others and being able to show up for yourself.
That understanding is in every session I run.
What I Believe About Strength
After thousands of sessions and years of working with people of all ages, I’ve learned this:
Most adults don’t need more motivation. They need less chaos.
They want:
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A body that doesn’t hold them back
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A routine they can trust
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A place where they feel respected and understood
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Strength that lasts longer than a phase
That’s the kind of work I do.
Not quick fixes. Not hype-driven programs. Not all-or-nothing approaches.
Just thoughtful, progressive training designed to help you stay capable, steady and confident in your body for the long run.
How I Work
I run a private training practice focused on long-term relationships, not volume.
Most of my clients are adults who’ve never worked out before, need some support getting back "into it" and want their fitness to feel supportive — not overwhelming or performative.
Our sessions are structured, individualized and grounded in real life.
After all, the goal isn’t to be the strongest person in the room.
The goal is to build strength you can rely on.
Credentials & Experience
I’ve earned my qualifications through study and real-world experience, including:
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2-Year Diploma in Personal Training (NAIT)
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Certified Personal Trainer (CSEP)
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Corrective Exercise Specialist (NASM)
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Nutrition Coach (Precision Nutrition)
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Subconscious Imprinting Practitioner (Empowered Healers Academy)
Along the way I’ve:
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Contributed to YEG Fitness Magazine
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Instructed workout classes at fitness conferences
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Been featured on podcasts
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Sat on panels answering questions from NAIT Students
So, if you’re reading this and thinking:
“I want strength I can count on.”
“I want to train without gimmicks or pressure.”
“I want a coach who understands life isn’t always clean or easy…”
Then we should talk.
And, as a superfan, I'm also open to hear about your thoughts on Buffy The Vampire Slayer.

