The Story You Tell Yourself Might Be the Only Thing Holding You Back
- Shane Kokas

- Dec 17, 2018
- 2 min read
I've heard a version of this sentence hundreds of times over 15 years of coaching:
"I've just never been a gym person."
And I always ask the same question back: When did you decide that?
Usually, it was a moment. A bad experience in a gym class as a kid.
A trainer who made them feel stupid.
A workout program they couldn't stick to at 35 that they've been carrying as proof ever since.
That's not a fact. That's a false narrative — and it might be the most expensive story you own.
A narrative is simply a story. It's how we make sense of our experiences. But the problem is, we fill in the gaps ourselves — and those gaps are shaped by our insecurities, our past and our fear of being embarrassed again.
Author Erin Brown Conroy puts it plainly: we "misconstrue the meaning of entire situations" because we're only ever seeing through our own lens.
So a single tough experience becomes "I'm not an athletic person."
One failed attempt becomes "It's too late for me."
Someone at the gym glancing over becomes "Everyone is judging me."
None of that is true. But we repeat it enough that it feels true.
And here's the real cost: false narratives don't just keep you out of the gym.
They keep you out of your life.
They keep people in their late 50s and 60s accepting stiffness, low energy and dependence as inevitable — when I've watched people in their 70s completely rewrite that story in six months.
So what do you actually do about it?
Whenever I catch a false narrative forming — in myself or in a client — I ask one question:
What am I actually basing this on?
Not the feeling. Not the fear. The actual evidence.
Nine times out of ten, the "proof" falls apart under scrutiny. The story was never real. It was just comfortable, because staying in the narrative means you never have to risk being wrong again.
But once you see it for what it is, the work isn't over. You still have to unlearn the story. That's where the discomfort lives — and it's exactly where the change happens.
I've watched people walk into a gym for the first time at 62 and leave three months later standing taller than they have in years. Not because they suddenly became athletes. Because they finally stopped believing the story that said they couldn't.
Your best years of strength aren't behind you. The narrative just made you think they were.
If you've been telling yourself it's too late to start — I'd like to challenge that story directly. Reach out and let's have a conversation. No pressure, no judgment. Just an honest look at where you are and what's actually possible.
Book a free consultation here.





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